THE BIGIDEA
Koala Karma is the perfect blend of functionality for your day!
Enjoy World Best leading non-alcoholic relaxation drink to wind down at the end of the day.
When the need for energy is not your highest priority and you yearn for a product that provides a calm mind and relaxed body, turn to Koala Karma relaxation beverage to tail off your busy day.
Koala Karma is a slightly carbonated beverage with two product lines – Koala Karma original and Koala Karma Zero Sugar.These are infused with chamomile, passionflower,
Valerian, lemon balm and magnesium..
This formulation is unique only to the Koala Karma beverage.
It is Australian designed and combines a lasting effect of a calm mind and relaxed body to support the post consumption of energy products.
PRODUCT
DEVELOPMENT
Koala Karma was developed in Australia with experts in the field of nutrition and supplements, with unique and natural ingredients and flavours.
Packed and manufactured in a premise certified with internationally recognised food safety program; HACCP food safety program, ISO 9001, and FSSC 22000.
TARGET
AUDIENCE
With key consumer trends including: Health/wellbeing,
Convenience PremiumizationTarget market is predominately 25-55 female professionals Consumers are health conscious, and these concerns drive demand for healthier alternatives.
Convenience
in a Bottle
With key consumer trends including: Health/wellbeing,
Convenience PremiumizationTarget market is predominately 25-55 female professionals Consumers are health conscious, and these concerns drive demand for healthier alternatives.
INDUSTRY
TRENDS
For the 10th straight year consumers favor the healthier image of other drinks. Price will influence choices with potential introduction of sugar tax (currently in the UK)
The global functional drinks market size was worth USD 204.8 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030.
THE GLOBAL
MARKET SIZE
Relaxation beverages first appeared in USA in 2007, and are expected to grow at similar growth rates as energy drinks.
The Global Relaxation Beverages Market Size was valued at USD 368 Million in 2021 and is predicted to be worth USD 1,271 Million by 2030, with a CAGR of 15.2% from 2022 to 2030.
In recent decades, the streamlined food and beverage industry has become increasingly diversified as businesses continue investigating innovative products that address specific customer requirements as well as need patterns.
Even though the relaxation beverage industry focuses on a prominent psychological function, a variety of beverages are emerging on supermarket or hypermarket shelves that promise to relieve stress and relax consumers at specific times and under specific situations.
However, rising workaholics, changing lifestyles, and stressful workplaces are driving the demand for beverages that provide relaxation or stress relief, propelling the relaxation beverages market.
STRESS EFFECT
ON THE BODY
91% of adult feel stress during at least one important area of their lives. An estimated minimum 121 million people worldwide currently suffer from stress.
It is known by all that there is more stress in today’s society than ever before, with thanks to the technological evolution.
Consumers struggle to switch off, and disconnect from the
instant, demanding nature of our society.
More than 70% of adult report that current stress has at least some effect on their physical health, with almost 1 in 5 of these Australian reporting that current stress was having a strong to very strong impact on their physical health.
OUR BODY
headaches, muscle tension, sleep problems.
OUR MOOD
lack of motivation, anxiety
OUR BEHAVIOR
changes in eating patterns, anger or drug/alcohol abuse
THE SOLUTION
91% of adult feel stress during at least one important area of their lives. An estimated minimum 121 million people worldwide currently suffer from stress.
It is known by all that there is more stress in today’s society than ever before, with thanks to the technological evolution.
Consumers struggle to switch off, and disconnect from the
instant, demanding nature of our society.
More than 70% of adult report that current stress has at least some effect on their physical health, with almost 1 in 5 of these Australian reporting that current stress was having a strong to very strong impact on their physical health.
1.Koala Karma is the only product containing the complete nutritional combination; to de-stress with the key nerve mineral
magnesium, and natural herbal plant extracts.
2.Koala Karma stands superior to competitors as it contains actual herb extracts rather than simply herbs.
3.Koala Karma ensures the active part of the herb is present in the solution, thereby ensuring rapid absorption into our body.
4.Completely original in the relaxation market, Koala Karma offers the non-alcoholic option consumers are seeking to unwind at the end of the day!
BENEFITS OVERVIEW
Calming and relaxing
De-stress
Reduce anxiousness
and anxiety
Helps to give clarity and focus
Improve concentration
and memory
Help with sleep
Great taste!
THE TEAM
Koala Karma was first founded by Cheryl Stewart and Jaime Turner in Australia.
Cheryl has over 25 years in development of functional food, she is an expert on product development, formulation, and compliance.
Jaime Turner has a business degree in marketing with over 23 years business experience working with an array of businesses across a variety of different segments creating marketing and business plans.
